IN PARTNERSHIP WITH UW ATHLETICS
THE RETURN OF A BELOVED ICON.
As a University of Washington alumni and rabid Dawg fan, it was an honor to help craft the deal that brought back one of the most beloved icons in UW football history. The Husky Helmet Car made its return to Husky Stadium during the 2021 season—this time powered by HomeStreet Bank.
What do you get when you bring together the revolutionary content of DIRECTV with the revolution mobility of AT&T? A TogetheRevoluion.
When AT&T teamed up with DIRECTV, they became the only nationwide mobile wireless and streaming television provider. We were tasked with creating a campaign to introduce the merger to customers of both services and encourage them to adopt the other.
Helping local businesses thrive, supporting customers and their families, and building community is what HomeStreet Bank is all about. But don't just take their word for it. See what customers are saying about #betterbanking with HomeStreet Bank.
NASCAR ON WATER.
For those not familiar with hydroplane racing, think NASCAR on the water—it’s fast, loud, and the crashes are epic. HomeStreet Bank has been the proud sponsor of the Miss HomeStreet, one of the most successful boats on the racing circuit, since 2014. For the 2019 campaign, I was inspired by the way the boats dodge in and out of visibility as they race through each other’s rooster tails.
There are some of us who shun convention for a living. Individuals who believe popular opinion stands as a barrier between who we are and who we are destined to be. They often question “why?”, not out of protest, but out of a desire to change the question entirely. The individuals featured in the “Surface Your Potential” campaign are only a small sample of the doers who are constantly pushing to un-limit our limitations.
HomeStreet Bank turned 100 on August 18, 2021. To commemorate the momentous occasion, we launched a year-long campaign to both internal and external audiences. From a celebration logo and tagline to a TV commercial, digital ads, and a 12-page brochure—the campaign increased employee retention and satisfaction and increased affinity with bank customers.
The TV commercial was created in partnership with Ian Cohen, LLC.
DB2, designer and builder of high quality, environmentally friendly homes in Seattle, needed a brand that reflected their dedication to superior craftsmanship and inventive design. Using earth friendly materials and modern design, the brand served as a platform for representing a variety of residences throughout the city.
LIFE CONNECTED ON MERCER ISLAND
Island Square is a vibrant apartment building in a desirable Mercer Island location. Residents enjoy essential amenities including a 24-hour fitness center, business center, and two-tier waterfall spa that’s open year-round.
We developed a logo, custom signage, and a leasing center to help jump-start rentals.
Over the course of a year, the AT&T Acquisition Program delivered millions of emails encouraging people to switch to AT&T wireless—785,957,743 emails, to be exact. We consistently targeted consumers based on their unique relationship with AT&T—DIRECTV customers, U-verse TV customers, wireline customers, internet customers, and no relationship with AT&T consumers. This level of targeting added substantial relevance which in turn yielded a higher number of acquisitions. We also regularly utilized head-to-head testing to learn and optimize best practices, enabling us to produce harder-working pieces with more effective offer hierarchies, offer lineups, messages, and subject lines. Our offers ranged from new device launches and bundles (smartphone/tablet) to data plans, trade-in-credits, and BOGOs.
What do developers love more than Mountain Dew and Doritos? Playing games! When Microsoft asked us to reimagine their Developer Network, we tapped into the gaming aesthetic by giving it a dark theme and copy that spoke their language—nerd. The results? Developers cheered us with their Mountain Dew and Dorito crumb smiles.
Microsoft Lync, the secure unified communications platform from Microsoft, wanted to raise product awareness among enterprise decision makers, an audience with little to no patience for traditional marketing. Because this audience relies heavily on word of mouth, we created a 90-day living case study with a well-respected brand known for innovation—Volkswagen Group of America. We put the product in the hands of their employees, asked them to blog about their experiences, and invited their peers to follow along and interact with them. Word spread fast. The campaign was an instant success with over 3.1 million impressions on the web site, while sharing drove 17% of total traffic—more than 3X the Microsoft benchmark.
Piper Village is a mixed-use development that combines vibrant living with convenient shops, restaurants, and services in the heart of Seattle’s Greenwood neighborhood. The branding is inspired by the salmon that historically inhabited Piper’s Creek and once flowed through the property.
88% of consumers shop online for the added convenience, security, and versatility. But consumers are often met with inconsistent, unengaging experiences that are disjointed from brick-and-mortar shopping experiences. Microsoft challenged us to bridge the gap between their in-store and online shopping experiences. We created Microsoft Store Digital Packaging, a consistent visual device that allowed shoppers to experience Microsoft products in a more meaningful way through videos, demos, specs, and rich visuals and descriptions.