88% of consumers shop online for the added convenience, security, and versatility. But consumers are often met with inconsistent, unengaging experiences that are disjointed from brick-and-mortar shopping experiences. Microsoft challenged us to bridge the gap between their in-store and online shopping experiences. We created Microsoft Store Digital Packaging, a consistent visual device that allowed shoppers to experience Microsoft products in a more meaningful way through videos, demos, specs, and rich visuals and descriptions.